Move (drag/pan) and zoom object (image or div) in pure js

I’m working on a little script that makes an object (div or img) moveable and zoomable within a given frame.

However I came across a few problems I’m not really sure of, because I’m a javascript beginner – so explanation of why those problems occure would be appreciated.

Problems:

1. Calling the functions start_drag(), while_drag() and stop_drag() returns undefined – why is that? What should be returned?
2. The dragging and moving of the image does not work correctly – instead of clicking the mousebutton down and starting to move the image around, I have to click once and then start moving. Although I bound the mousedown event to the image. What did I do wrong?
3. Why is the moving part not working on mobile (the zooming works!)?

Please see my fiddle: https://jsfiddle.net/pow4ngbw/15/

Answer

Working fine now, was mainly the image css but found several errors (see the new img attribute), also added a few tweaks to make the dragging smoother.

 
    var img_ele = null,
      x_cursor = 0,
      y_cursor = 0,
      x_img_ele = 0,
      y_img_ele = 0;
    
    function zoom(zoomincrement) {
      img_ele = document.getElementById('drag-img');
      var pre_width = img_ele.getBoundingClientRect().width, pre_height = img_ele.getBoundingClientRect().height;
      img_ele.style.width = (pre_width * zoomincrement) + 'px';
      img_ele.style.height = (pre_height * zoomincrement) + 'px';
      img_ele = null;
    }
    
    document.getElementById('zoomout').addEventListener('click', function() {
      zoom(0.5);
    });
    document.getElementById('zoomin').addEventListener('click', function() {
      zoom(1.5);
    });
    
    function start_drag() {
      img_ele = this;
      x_img_ele = window.event.clientX - document.getElementById('drag-img').offsetLeft;
      y_img_ele = window.event.clientY - document.getElementById('drag-img').offsetTop;
      
    }
    
    function stop_drag() {
      img_ele = null;
    }
    
    function while_drag() {
      var x_cursor = window.event.clientX;
      var y_cursor = window.event.clientY;
      if (img_ele !== null) {
        img_ele.style.left = (x_cursor - x_img_ele) + 'px';
        img_ele.style.top = ( window.event.clientY - y_img_ele) + 'px';
        
          console.log(img_ele.style.left+' - '+img_ele.style.top);
    
      }
    }
    
    document.getElementById('drag-img').addEventListener('mousedown', start_drag);
    document.getElementById('container').addEventListener('mousemove', while_drag);
    document.getElementById('container').addEventListener('mouseup', stop_drag);

 #drag-img {
      cursor: move;
      position: relative;
      width: 500px;
      height: 500px;
    }
    
    #container {
      overflow: hidden;
      background: red;
      height: 500px;
      width: 500px;
    }
    
    .button {
      width: 200px;
      height: 50px;
    }

 <div id="container">
      <img ondragstart="return false" id="drag-img" src="http://www.patsoy.com/p/2015/09/geometric-patterns-f03phtdx.jpg" />
    </div>
    <input type="button" id="zoomout" class="button" value="Zoom out">
    <input type="button" id="zoomin" class="button" value="Zoom in">