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How do website heatmaps get accurate data?

There are services like crazyegg.com that show you where visitors are resting their mouse cursors on your web page. My question is, given that people have different screen widths how can they be sure that my x coordinate is the same position on the page as another persons x coordinate? Meaning, two people may have the same mouse x coordinates, but since there screens are different widths, their mouse will be on a different part of the web page.

How can you create a web-page heat map service that takes this into consideration, and can be scaled and used across multiple different websites with different content sizes?

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Answer

You can collect x & y data by element (like a main content div) rather than the entire viewport. In this fashion you can discard dead-space which is subject to a user’s resolution.

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